Internet Marketing Applications
SEO best practices, SEM campaign development & management, Google AdWords (certified), Yahoo Search Marketing, MSN AdCenter, Vignette Story Server, MIVA Merchant, WebTrends, Omniture Site Catalyst, HBX Hitbox, Google Analytics, WordTracker, GoECart, GoogleRankings, Paid Inclusion, XML Sitemaps
As a Search Engine Strategist, my job is making sure a website places high in search engine's relevant, unpaid, search results. The reason this process is important is because search engines are the doorways through which people access your website. A website can be beautiful. A website can be effective in getting its message across. But how are you going to get people to the site in the first place?
In addition, I am a certified expert in Pay Per Click management (Google and Yahoo).
April 2004 - April 2008
PRIME Visibility, Melville, NY - Manager, Account Management Department
The Account Management department at PRIME Visibility is responsible for all client relationships, generating project plans for new and existing clients, and demonstrating successful results to keep clients satisfied. In my role as the manager of this department I was responsible for 12 account managers and 125 clients, including FOXNews, FOXBusiness, NYPost, American Media, SourceMedia, Nielsen, IndependentLiving, SoundBytes, and PackagingSupplies.
August 2002 - April 2004
HUBCO Incorporation Service, Hicksville, NY - Webmaster
As HUBCO's webmaster, I was responsible for maintaining their network of 6 websites from a production point of view (development, coding, shopping cart maintenance, affiliate programs, etc.) while also handling all Internet marketing campaigns.
January 2000 - July 2002
HotSocket, Inc., New York, NY - Senior Producer
At HotSocket, a dotcom startup which folded during the Tech Bubble Burst of 2001-2, I was in charge of a group of front-end web developers, working on all clients' marketing campaigns.
Here is a copy of my resume
The links above are some of the websites I have built and programmed. For the most part, I used HTML 4.0; a lot of CSS and layering, which gave me the greatest amount of control for placing elements on the pages.
Kesler Communications Corporate Website
Hubco Incorporation Services.
is the HotSocket corporate site. As the lead producer on this site, I spent many hours putting it together. I had a lot of help as well. There are a lot of layers and positioning of layers.
For Lucid Translations, I conceived and built the entire site once a design was decided upon.
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